![]() ![]() ![]() ![]() They’ve developed a best-in-class technology and are leveraging a unique dataset to deliver outstanding results.” “They’ve identified key issues facing local business owners - specifically, the lack of time to collect customer data and engage their consumers. “The decision to support Signpost was an easy one,” said Justin Lafayette of Georgian Partners. When we consider the strength of the team, their focus on execution, and the magnitude of the market opportunity that sits before them, we couldn’t be more excited to partner with Signpost.” “The turnkey setup and level of automation in Signpost’s platform, as well as their ability to follow through on reviews and engage the modern customer well beyond their first interaction is what really sets them apart. “HighBar’s investment is a vote of confidence in the right approach to applying technology to level the playing field for local businesses,” said Brian Peters, Managing Director at HighBar Partners, who will join Signpost’s Board of Directors. Signpost expects to add employees in all three of its office locations: New York, Austin, and Denver. Building on the growing sense of optimism, Signpost will move its New York headquarters to 275 Seventh Avenue in early July 2019. The company achieved cash flow break-even in early 2019, ahead of schedule, supported by 43% year-over-year growth in its core product and less than one percent customer churn. The funding comes following a period of intense focus and strong performance for Signpost. “Too often, they don’t have the time or resources to devote to marketing, which can make the difference between the success or failure of their business.” “Local business owners struggle to manually create and maintain a customer list and to send consistent marketing communications,” Wall added. Only half of all local businesses survive to their fifth birthday, with 82% of small business failures related to cash flow ( VisualCapitalist, 2017). At the same time, many business owners struggle to capture customer contact information or market to them effectively. Local businesses without reviews may not show up in these results and can lose critical revenue. Today, at least 82% of smartphone shoppers conduct ‘near me’ searches and 90% are likely to click on the first set of results ( Search Engine Land, 2018) of those, 76% call or visit the business within 24 hours ( Google, 2016). “Signpost puts the power of the world’s largest marketing departments in the hands of local business owners and empowers them to instantly capture their customer data, get better online reviews, and win new repeat business automatically and effortlessly.”īusinesses rely on customer reviews in local searches on Google Maps, Facebook, Yelp, and others to drive new and repeat revenue. businesses and account for nearly half of GDP - have been left behind,” said Stuart Wall, founder and CEO of Signpost. “While large corporations have used powerful marketing technology to drive extraordinary growth for years, local businesses - which make up 99.7% of all U.S. Thousands of local businesses already use the Signpost platform to engage with their customers, improve their online reviews and drive revenue. The new investment will let Signpost scale its footprint and extend its leadership in technology for local businesses. NEW YORK, NY, JSignpost, the cloud platform that makes marketing simple and effective for local businesses around the country, today announced that it has raised $52 million in late-stage financing from HighBar Partners and BMO Bank of Montreal with participation from previous investors Georgian Partners and Spark Capital. ![]()
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